Voodoo, a French unicorn, has announced ambitions to invest $200 million in blockchain gaming by 2022. The world of GameFi is flourishing because of the increased interest in cryptocurrencies and non-fungible tokens, and Voodoo is just positioning itself to take advantage. Blockchain gaming studios will be able to use the company’s full-stack platform and technological know-how.
Voodoo SAS is a Paris-based video game developer and publisher. Alexandre Yazdi and Laurent Ritter launched the firm in 2013. As of May 2021, Voodoo’s games, which are mostly free-to-play “hyper-casual games,” had been downloaded 5 billion times. The majority of Voodoo’s games are free-to-play “hyper-casual games” for the Android and iOS mobile platforms. Some of the company’s games are Helix Jump, Baseball Boy, Snake vs. Block, Hole.io, Aquapark.io, Purple Diver, Crowd City, and Paper.io.
By April 2019, voodoo games had been downloaded 2 billion times, 3.7 billion by May 2020, and 5 billion by May 2021. Furthermore, Voodoo games have 2.6 billion downloads, 300 million monthly active users (MAUs), and 1 billion unique players as of December 2019. Voodoo’s most popular game is H8games’ Helix Jump, with more than 500 million downloads as of August 2020.
Additionally, external developers can submit games to Voodoo for review via an online portal. Over 2,000 such studios have collaborated with the publisher, accounting for 75% of Voodoo’s releases. In exchange for a royalty share, the corporation sponsors and supports certain studios during the prototype phase. In addition to gaming, Voodoo created the Wizz social networking platform in 2020. As of August 2021, the platform has 1 million MAUs in the United States.
Funds to Go Into Blockchain Gaming Studios
The business intends to invest in promising early-stage blockchain game developers using this fund. In addition, in 2022, there are plans to open 20 new studios dedicated to blockchain gaming.
Blockchain, according to Alex Yazdi, is a technical innovation that has the potential to change the gaming business. With players already buying assets, Yazdi noted, “This technology will give players true ownership of their digital assets, creating deeper interactions between players, which will increase fun and engagement.”
According to Yazdi’s statement, players will be able to gather, purchase, and trade in-game tokens and assets. As a result, Yazdi stated that the games will follow the play-to-earn paradigm. The play-to-earn strategy allows gamers to supplement their income by using their gaming assets. Yazdi also feels that his organisation can assist in bringing the blockchain paradigm to a wider audience. “Our vision is to help any young or promising studio achieve success in this segment,” he said.
The Full-Stack Platform from Voodoo
According to the release, blockchain-gaming studios will get access to the company’s full-stack platform and technological know-how. Furthermore, game design and token economics tutoring, expansion capabilities, blockchain tech stack, and data analytics integration are all included in the full-stack platform.
Voodoo collaborates in the ideation phase of studios and helps them build the correct approach through game creation and token economics guidance. Voodoo can also handle user acquisition and ad generation to scale new games in terms of growth capabilities.
Furthermore, the full-stack platform includes a blockchain tech stack that simplifies the production of tokens and NFTs, layer 1 and 2 blockchain connectivity, and wallet administration. Finally, there is a data analytics integration in the stack. Voodoo will use this to help studios organise their data and incorporate analytics tools.
Blockchain Gaming in 2022
Voodoo isn’t the only blockchain gaming firm that has raised such a sum. In the first half of 2021, blockchain gaming start-ups raised $476 million. To name a few, Sorare recently raised $680 million, Animoca $65 million in October, and Legendary Video Games $150 million. By 2022, the blockchain gaming industry might be in store for a tremendous gaming experience.
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