The internet has resulted in nothing less than a revolution. Many may argue, however, that technological innovation is unavoidable.
Web3 is the newest buzzword in technology, yet it is still in its infancy. Several tech enthusiasts are now using this word to describe the next stage of the network. The idea is to leverage blockchain, coins, DOAs, and NFTs in tandem to provide individuals. It has more decentralisation, autonomy, and power over its online activities. The metaverse is often referred to as Web3 because it employs enhanced VR to construct a virtual age on top of the current one.
With the newest Web3 wave being metaverse, Silicon Valley competitors are preparing to be frontrunners in this transformation. Facebook even renamed itself, Meta. It indicates that the corporation is ready for the next stage of the website. Microsoft is likewise striving for advancement in the metaverse.
Google, on the other hand, has no intention of falling behind in this race. This was verified by Alphabet CEO Sundar Pichai, who recently detailed the company’s blockchain objectives, particularly concerning Web3 improvements.
What is Web 3.0?
Web 3.0 refers to the impending third generation of the internet. In Web 3.0 websites and applications will be capable of processing information in a clever human-like manner. It uses technologies such as machine learning (ML), Big Data, decentralised ledger technology (DLT), and so on. Tim Berners-Lee, the creator of the World Wide Web, dubbed Web 3.0 the Semantic Web. It aims to create a more independent, smart, and free internet.
The description of Web 3.0 may be broadened as follows: data would be networked in a decentralised manner, which would be a significant improvement over our present version of the internet (Web 2.0), where information is largely held in centralised archives.
Individuals and computers will also be able to engage with data. However, for this to transpire, programmes must comprehend data theoretically as well as spatially. With this in view, the semantic web and AI are the two pillars of Web 3.0.
Google’s perspective on Web 3.0
Google, the world’s most powerful search engine, recently conducted its fourth-quarter conference call to discuss economic results. During this time, he shared his thoughts on the arrival of Web 3.
Pichai stated that he is eager for the future phase of the web, namely the innovations and potential it contains. In terms of Alphabet’s Web3 strategy, he stated that they are considering how to adjust and participate in the Web3 environment.
“On Web3, we are looking into blockchain,” he continued, “and it is such a fascinating and strong technology with vast implications, so much larger, again, than any application”.
With augmented and virtual reality gaining traction in business, Google CEO Sundar Pichai stated that Google is highly interested in the possibilities of AR and has been investing in the field for quite some time.
“AR is a major deal. We’ve been operating there for a long time and will continue to play an important,” Google’s CEO said, adding that the firm plans to include Maps, YouTube, Google Meet, and other services into virtual worlds in the future.
Google Cloud is investing in blockchain knowledge
Google also intends to expand its blockchain expertise by bringing onboard personnel with relevant experience and understanding. The company’s cloud division has shown an interest in investigating blockchain possibilities.
According to Richard Widmann, Google’s cloud unit’s head of digital asset strategy, the cloud company plans to acquire a plethora of blockchain experts to foster decentralisation.
As of now, the Google cloud service provides developers with tools for developing blockchain networks. Customers include major blockchain organisations such as Dapper Labs, Hedera, and Thera Labs. It also includes a few minor cryptocurrency exchanges as well. Furthermore, Polygon now links itself with the Google Cloud Platform. It allows developers to examine data on-chain on the blockchain more quickly.
The CEO went on to say that the business is currently considering what blockchain solutions it may provide directly to developers.
According to Thomas Kurian, Google’s cloud CEO, healthcare, retail, and three other sectors have been highlighted as possible target areas.
If Google is successful, it may diversify even further, focusing on computational and data capabilities offered by faraway third-party data centres rather than relying solely on advertising.
What impact does this have on the development of Web3?
Google has consistently been a forerunner in technological developments. Because Web3 is fresh and trendy in the world of future technical breakthroughs, the corporation has taken a favourable position towards it. Unsurprisingly, it wants to investigate the vast array of possibilities and prospects in this mostly untouched market.
With Google’s massive resources and imaginative leadership, it logically follows that the tech behemoth’s presence in the Web3 area will be game-changing. With Google also at the helm of this digital revolution, we may see the next phase of the web arrive sooner than expected. Better goods and services might be part of this.